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YES, THEY’RE DOCKERS 30th ANNIVERSARY

Dockers, noto anche come Khaki Pant, quest’anno spegne le sue prime 30 candeline. Brand concepito nel 1986 da Levi Strauss & Co. per dare un’alternativa al jeans, Dockers dall’appeal informale, si presenta un fit casual ma cool, e nel 1986 divenne un modo assolutamente nuovo di indossare i pantaloni. Nel 1992 Dockers fu a capo di una vera e propria rivoluzione quando mandò a più di 25.000 HR una lettera chiedendo di concedere ai lavoratori un giorno alla settimana in cui poter vestire casual. Così nacque il “Casual Friday” e i lavoratori cominciarono a indossare tranquillamente i Dockers per andare in ufficio. Con l’arrivo del nuovo millennio i fit divennero più slim, i tessuti migliorarono così come i tagli e gli uomini cominciarono a indossare Dockers sia nel tempo libero sia in ufficio. Pioniere di invenzioni tecnologiche, come la camicia pensata per “mascherare” gli aloni di sudore, annovera collaborazioni con designer quali Steven Alan e Alexander Wang.

 

Dockers, also known as Khaki Pant, this year off its first 30 candles. Brand conceived in 1986 by Levi Strauss & Co. to give an alternative to jeans, Dockers  with informal appeal, it is a casual but cool fit, and in 1986 became a unique new way to wear pants. Dockers in 1992 was the leader of a revolution when more than 25,000 HR sent a letter asking them to grant workers a day a week where you can dress casual. Thus was born the “Casual Friday” and the workers began to quietly wear Dockers for the office. With the arrival of the new millennium, I became more slim fit, fabrics improved as well as cuts and the men began to wear Dockers both of leisure time in the office. Pioneer of technological inventions, such as shirt designed to “mask” sweat rings, includes collaborations with designers such as Alexander Wang and Steven Alan.

 

 

Oggi presenta la sua 30th Anniversary Collection, usando il suo colore per eccellenza, il khaki, e ha creato quattro total look esclusivi. Dal trench doppiopetto alla sahariana spalmata, la collezione Dockers 30th Anniversary è un tesoro di pezzi classici rivisitati per portare il business-casual-look a un livello superiore. Online su Dockers.com da Febbraio 2016 e in vendita esclusivamente presso Harvey Nichols, Printemps Haussman.

 

Today presents its 30th Anniversary Collection, using its color par excellence, the khaki, and created four total look exclusive. From the double-breasted trench Saharan spread, the Dockers 30th Anniversary collection is a treasure trove of classics revisited to bring the business-casual-look to the next level. Online on Dockers.com from February 2016 and on sale exclusively at Harvey Nichols, Printemps Haussman.

 

 

Author: Understandmag

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