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WORK RELATION 2014 A FILM BY MARINA ABRAMOVIC IN COLLABORATION WITH ADIDAS

Adidas e la performance artist Marina Abramović lanciano un breve video che celebra la partnership e il supporto da parte del brand alla FIFA WORLD CUP 2014 in Brasile. 

Il video di tre minuti, remake della memorabile performance degli anni Settanta della Abramović, Work Relation, si incentra sull’impegno, il teamwork e la forza derivante dall’unione tra persone, il tutto filtrato attraverso la lente di FIFA WORLD CUP 2014. Frutto della prima collaborazione fra adidas e Abramović, il breve filmato illustra i molti parallelismi esistenti tra l’opera dell’artista e qualsiasi sport collettivo.

 

Adidas and the performance artist Marina Abramović launch a short video that celebrates the partnership and support from the brand to FIFA WORLD CUP 2014 in Brazil. The three-minute video, a remake of the memorable performances of the seventies of Abramović, Work Relations, focuses on commitment, teamwork and strength resulting from the combination of people, all filtered through the lens of FIFA WORLD CUP 2014. Fruit the first collaboration between adidas and Abramović, the short film illustrates the many parallels between the work of the artist and any team sport.

 

 

 

 

 

Author: Understandmag

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