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FILA SS16 BLACK LABEL COLLECTION

Per la SS16 FILA ha ampliato la propria offerta, sviluppando Black Label. Una capsule collection audace e giocosa per uomini e donne che rende omaggio alla sua popolarità negli anni ’80 e ’90, quando il marchio era indossato da royalty rap tra cui Jay Z, Tupac Shakur e LL Cool J per citarne solo alcuni. Attingendo a queste figure iconiche e alle marche più potenti degli anni ’90 come Tommy Hilfiger e Polo Sport, con aggiunta di nuovi pezzi oltre a quelli d’archivio, FILA è orgogliosa di aver creato un look molto accattivante e nostalgico per una generazione più giovane, alla ricerca di marchi storici come alternativa a streetwear.

 

For SS16 FILA has expanded its offerings, developing Black Label. A capsule collection bold and playful for men and women who paid tribute to its popularity in the 80s and 90s, when the brand was worn by rap royalty including Jay Z, Tupac Shakur and LL Cool J to name but a few. Tapping on these iconic figures and the most powerful of the 90 brands such as Tommy Hilfiger and Polo Sport, with the addition of new pieces in addition to the archive, FILA is proud to have created a winning and nostalgic look for a younger generation, that are looking towaards sports heritage brands as an alternative to streetwear.

 

 

 

 

 

 

 

 

 

Author: Understandmag

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